What Facebook doesn’t seem to get is that people generally do not love Facebook. They love their families and friends, who all happen to be on Facebook (which was mostly due to fortunate timing on Facebook’s part). But Facebook itself, they mostly just tolerate, when they don’t outright hate it for its ridiculously confusing, constant changes to its interface and navigation, and its intrusive and bewildering privacy policies.

These ads, and Facebook Home itself, reveal that the company actually believe that people love IT, Facebook, and not the connections to other people that Facebook happens (for the time being) to provide. If the company keeps thinking that way, the inevitable withdrawal of users (already happening among teenagers) will only happen faster. Nobody is ever going to be convinced that Facebook is actually better than real life.

via Facebook Is Helping Us Disconnect From the World – San Francisco – News – The Snitch.