For confirmation we need only look at the Google Play store, where the Facebook Home app, which can be installed on select Android phones, has now fallen to the No. 338 ranking in the category of free apps. That’s 200 spots lower than it ranked just two weeks ago.
Even worse: More than half of Facebook Home’s 15,000 user reviews give the app just one star. A typical review:
Uninstalled after 1 min
Just takes a nice phone and ruins the interface. Waste of time.
The numbers represent a remarkable rejection of an initiative that Facebook pushed with a high-profile national advertising campaign and a dog-and-pony rollout at its Menlo Park headquarters. Smartphone users are announcing, loud and clear, that they do not want Facebook in charge of their interface with the mobile universe.