[So. Cool. -egg]

Tired of the dirty, grossed-out looks people give when somebody coughs in public, and the instant exclusion-factor provided by wearing a surgical mask, Andrew Kessler knew there had to be a better way. He and business partners deconstructed the ages-old “just cover your mouth” ideology and came up with an answer better than any we’ve seen since, well, ever.

Scough, a germ-fighting scarf embedded with technology called Filterwear, doesn’t look anything like the dystopian accessory one might expect, provided today’s air and health quality standards. Instead, coming in Blue Ivy tartan a subtle Beyoncé nod and checkered flannel colorways, Scough is literally the anti-Viral Style we’ve been waiting for, and a perfect accessory to check out, alongside our Make It Wearable series.

via Scough, The Germ-Fighting Scarf, Makes Preventative Healthcare Wearable | The Creators Project.