[Interesting in general, but in particular for its illustration of the precarity of the new economy. -egg]
It was the next month that it happened. On August 19, just days before his twentieth birthday, Lilley tried to log in to So-Relatable but couldn’t. Greenfield checked the site, which redirected to an error page: “There’s nothing here. Whatever you were looking for doesn’t currently exist at this address.” They’d been terminated, their blogs revoked by Tumblr for violating its terms of service.
Tumblr had just dissolved the sites of some of its most popular teenage users, an estimated 30 million follows gone. Including Pizza. Blogs that had brought relief from unremitting high school agony and then miraculously made their teen creators more money than they could have ever imagined, were erased from the internet, except for fragments reblogged on other sites. The day before, if they’d had a funny thought, they could share it with half a million people. And now, nothing.