[Well, this is gross. -egg]

A few years ago, Josh Golin, the executive director of the Campaign for a Commercial Free Childhood, was sitting in his office near South Station in Boston when he got a call from a friend of his, a public health attorney. “Have you seen what is going on with the NFL?” she asked him. He didn’t know what she was talking about, so he started to poke around and came across the league’s use of SEMs. “You hope teachers would see these for what they are and toss them in the recycling bin,” he told me. As Golin and his team of four dug deeper into what the league was doing, “the more we were like, ‘Oh my God, the NFL is using every trick in the book to market to kids.’ Junk food promotion, fantasy football, promoting sedentary screen time. They were using mobile, a TV property, live events, online, getting into schools. It was a 360-degree marketing approach to children.”

Source: Inside The NFL’s Tobacco-Style Strategy To Hook Your Kids